1) Our team utilized our design thinking sessions to uncover opportunities for improvement and suggest mobile best practices that would enhance the overall user experience of ICC's Canoo app. Through these insights, we were able to create a user-friendly application with a refreshed UI, simplified navigation, streamlined user verification and sign-up processes, and intuitive user flows. As a result, the app became a more engaging and interactive digital platform, enabling new Canadian citizens to connect with fellow citizens and fully embrace their identity as Canadians through arts and culture experiences in a fun and straightforward manner.

2) ICC looked to us for our extensive industry knowledge and expertise to help move their digital product forward. Through a collaborative effort, we were able to create a prioritized product roadmap using our efficient now, next, later model for phased delivery. By focusing on the core functionalities of the product, we were able to address immediate business and user needs while staying within the allocated budget. One example of this was updating the offer activation process to improve user experience. Our now, next, later model also allowed us to provide guidance and a strategic product roadmap for future growth. This clear plan of action outlines the necessary steps to take next, ensuring the continued success of the product.

3) ICC had identified multiple issues with their app's performance, including app crashes, latency issues, and problems with infrastructure that affected critical functionalities. To address these concerns, we employed a refined agile app development process that involved breaking the development cycle into smaller sprints. By doing this, our team could prioritize the most critical issues and focus on testing solutions during each sprint to quickly roll out fixes. The shorter sprints allowed for rapid iteration, ensuring that issues were addressed promptly and effectively.